现代和起亚在全球电动汽车竞赛中落后,
Hyundai and Kia are lagging in the global EV race due to weak software, charging access, and U.S. appeal despite early investments.
据产业分析家称,现代和基亚公司尽管投资较早,但在全球电动车辆市场中仍然落后。
Hyundai and Kia are falling behind in the global electric vehicle market despite early investments, according to industry analysts.
这两个品牌在软件整合、收取网络接入费和消费者吸引力方面,特别是在美国市场,都难以与竞争对手相匹配。
Both brands have struggled to match competitors in software integration, charging network access, and consumer appeal, particularly in the U.S. market.
虽然它们继续扩大EV排队,但创新方面的拖延和营销不一致削弱了它们的势头。
While they continue to expand EV lineups, delays in innovation and inconsistent marketing have weakened their momentum.
专家们说,公司必须加快数字进步,改善客户经验,以保持竞争力。
Experts say the companies must accelerate digital advancements and improve customer experience to remain competitive.