英国监察官禁止ScotRail广告以缺乏证据和消费者伤害为由, 提出虚假的“便宜票”要求。 UK watchdog bans ScotRail ads for false "cheapest tickets" claims, citing lack of proof and consumer harm.

英国广告标准管理局(ASA)裁定ScotterRail关于提供 " 最廉价机票 " 和 " 价格无法打赢 " 的说法具有误导性,因为该公司没有提供证据证明其票价一直低于竞争对手。 The UK's Advertising Standards Authority (ASA) ruled that ScotRail’s claims of offering “the cheapest tickets” and being “unbeatable on price” were misleading, as the company provided no evidence that its fares were consistently lower than competitors’. ASA发现广告劝阻消费者不要检查其他选择,从而可能导致消费者支付更多。 The ASA found the ads discouraged consumers from checking other options, potentially leading them to pay more. 虽然ScottRail认为鼓励直接预订电文以避免第三方收费,但监督员说,必须证实这种主张。 Although ScotRail argued the messaging encouraged booking directly to avoid third-party fees, the watchdog said such claims must be substantiated. 此后,该公司更新了其网站,道歉并承诺改善合规情况,同时不得再次使用被禁止的广告。 The company has since updated its website, apologized, and pledged to improve compliance, while the banned ads must not be used again. 这项裁决是对影响多个运营商的误导性铁路票价索赔进行更广泛打击的一部分。 The ruling is part of a broader crackdown on misleading rail fare claims affecting multiple operators.