LG India将Sveneen的K-pop明星Joshua命名为基本系列电器品牌大使。 LG India names K-pop star Joshua of SEVENTEEN as brand ambassador for Essential Series appliances.

LG Electronics India已任命Sveneen的K-pop明星JOSHUA为其基本系列电器品牌大使, LG Electronics India has appointed K-pop star JOSHUA of SEVENTEEN as the brand ambassador for its Essential Series appliances, launching a campaign highlighting simplicity and practicality in everyday life. 该伙伴关系以LG基本洗涤机为中心,旨在通过将全球流行文化的吸引力与注重生活方式的讯息相结合,与印度的Zen和千百年消费者产生共鸣。 The partnership, centered on the LG Essential Washing Machine, aims to resonate with Gen Z and millennial consumers in India by blending global pop culture appeal with lifestyle-focused messaging. JOSHUA的相对人性与品牌对精细设计的重视一致,这种设计简化了家庭日常生活。 JOSHUA’s relatable persona aligns with the brand’s emphasis on thoughtful design that streamlines household routines. 这项合作反映了印度品牌利用K-pop影响力与年轻观众建立联系的日益增长趋势, The collaboration reflects a growing trend of Indian brands leveraging K-pop influence to connect with younger audiences, even as SEVENTEEN celebrates its 10th anniversary and continues its global success, including a No. 2 日以《HAPPY BURSTDAY》首次登上 Billboard 200。 2 debut on the Billboard 200 with HAPPY BURSTDAY.