2025年,由于家庭对舒适和创造力的需求,烘烤烹饪书销售额猛增80%。 Baking cookbook sales surged 80% in 2025, driven by demand for comfort and creativity at home.

据Circana称,2025年烧烤烹饪书的销售额增长了约80%,随着烹饪书总需求量的下降而急剧增长。 Baking cookbook sales rose by about 80% in 2025, according to Circana, a sharp increase amid declining overall cookbook demand. 人口激增反映出,在不确定时期,公众渴望舒适、创造性和动手活动,因此对家庭烘烤越来越感兴趣。 The surge reflects growing public interest in home baking, driven by a desire for comfort, creativity, and hands-on activities during uncertain times. 社交媒体趋势和在线辅导可能促使对面包、糕点和甜点专门烘烤指南的需求增加。 Social media trends and online tutorials likely contributed to the rise in demand for specialized baking guides focused on bread, pastries, and desserts. 这种利基增长在本来正在萎缩的市场中是一个具有复原力的部分,突出显示了文化向技能的转变,通过烹饪实现个人成就。 This niche growth stands out as a resilient segment in an otherwise shrinking market, highlighting a cultural shift toward skill-based, personal fulfillment through cooking.