Zara利用AI制作模型图像,加快时装摄影和削减成本,同时保持人类参与和公平报酬。 Zara uses AI to generate model images, speeding up fashion photography and cutting costs, while maintaining human involvement and fair pay.

Zara已开始使用人工智能, 以数字方式生成身穿不同服装的真实模型的图像, 加快时装摄影速度, 并降低成本。 Zara has started using artificial intelligence to digitally generate images of real models wearing different outfits, accelerating fashion photography and reducing costs. 这一举动是行业大趋势的一部分,与H&M和Zalando的类似努力相一致。 The move, part of a broader industry trend, aligns with similar efforts by H&M and Zalando. Zara的母公司Inditex说,AI只用来支持现有的过程,模型得到公平补偿,编辑时也征求了意见。 Zara’s parent company, Inditex, says AI is used only to support existing processes, with models compensated fairly and consulted on edits. 尽管保证人类创作仍然是核心,但摄影师、模特和制作团队对就业机会减少依然感到关切。 Despite assurances that human creatives remain central, concerns persist among photographers, models, and production teams about reduced job opportunities. 该转变支持Zara通过旗舰商店和高端经验提升品牌的策略, 包括通过MOP基金会继续支持时装摄影。 The shift supports Zara’s strategy to elevate its brand through flagship stores and high-end experiences, including continued support for fashion photography via the MOP Foundation.