Zara利用AI从现有照片中制作模型图像, 降低成本及超速生产, Zara uses AI to create model images from existing photos, cutting costs and speeding production while facing job concern.

Zara已开始使用人工智能以数字方式生成身穿不同服装的真实模型的图像, Zara has begun using artificial intelligence to digitally generate images of real models wearing different outfits, a move aimed at speeding up production and reducing costs. 这一转变是H&M和Zalando所看到的更广泛趋势的一部分,它涉及编辑现有照片,而不是进行新的拍摄。 The shift, part of a broader trend seen at H&M and Zalando, involves editing existing photos rather than conducting new shoots. Zara的母公司Inditex说,AI用来支持而不是取代人的角色,以公平补偿模型和编辑咨询模型。 Zara’s parent company, Inditex, says AI is used to support, not replace, human roles, with models compensated fairly and consulted on edits. 尽管有保证,但摄影师、模特和制作团队对就业机会减少依然感到关切。 Despite assurances, concerns persist among photographers, models, and production teams about reduced job opportunities. 这一变化与Zara不断努力通过大型旗舰商店和高端设计提升品牌的品牌一致,而其母公司则继续通过MOP基金会支持时装摄影。 The change aligns with Zara’s ongoing efforts to elevate its brand through larger flagship stores and high-end design, while its parent company continues to support fashion photography through the MOP Foundation.