Kenvue选择WPP和Publicis作为新的全球伙伴,从2026年起提高效率和增长。 Kenvue picks WPP and Publicis as new global partners to boost efficiency and growth starting in 2026.

Kenvue已指定WPP和Publicis Groupe为其新的全球机构伙伴,将WPP的创作和生产责任分配给大多数品牌和Publicis媒体、技术和针对Neutrogena的创作责任。 Kenvue has named WPP and Publicis Groupe as its new global agency partners, assigning WPP creative and production duties for most brands and Publicis media, technology, and Neutrogena-specific creative responsibilities. 这一转变是战略审查的一部分,旨在精简业务和促进增长,取代了以前来自Omnicom和Interpublic Group的机构。 The shift, part of a strategic review to streamline operations and boost growth, replaces previous agencies from Omnicom and Interpublic Group. 新的模式于2026年初生效,其目的是在竞争性市场中提高效率,并反映行业向合并机构伙伴关系发展的趋势。 The new model, effective in early 2026, aims to improve efficiency amid a competitive market and reflects industry trends toward consolidated agency partnerships.