美国香味销售在2025年12月达到顶峰, U.S. fragrance sales peaked in December 2025, driven by personalized, patient in-store guidance at Macy’s.

根据Circana的数据,美国香水销售在12月达到顶峰,占每年高端香水购买量的四分之一,超过了化品和护肤品在2025年9月. Fragrance sales in the U.S. hit a peak in December, accounting for a quarter of annual high-end scent purchases, outperforming makeup and skincare through September 2025, according to Circana. 在梅西,美容顾问每周接受有关 " 果实水果 " 香味和香味层等趋势的培训,重点是适近性、尊重个人空间和个性化指导。 At Macy’s, beauty advisers receive weekly training on trends like “juicy fruit” scents and fragrance layering, focusing on approachability, respect for personal space, and personalized guidance. 顾问们使用测试带,喷洒喷雾三次,等待气味落定,以避免顾客过多。 Advisers use test strips, spraying three times and waiting for scent to settle, to avoid overwhelming customers. 他们首先询问购买是为自己还是礼物,然后引导购物者根据偏好调整中程香味强度(通常是最受欢迎的香味强度)。 They begin by asking whether a purchase is for oneself or a gift, then guide shoppers toward mid-range fragrance intensities—typically the most popular—adjusting based on preference. 开放式提问和鼓励在采样间闻手腕，有助于重置鼻子。 Open-ended questions and encouraging sniffing of the wrist between samples help reset the nose. 该办法强调耐心和自主性,支持自我指导的探索,同时应请求提供帮助。 The approach emphasizes patience and autonomy, supporting self-guided exploration while offering help when requested.