McVitie在印度发起“Shuru Kisne Kiya”运动, 声称是消化饼干的来源, 并庆祝当地遗产。 McVitie's launches "Shuru Kisne Kiya" campaign in India, claiming origin of Digestive biscuits and celebrating local heritage.

McVitie在印度发起新运动“Shuru Kisne Kiya”, 突显了186年的烘烤传统, 并宣称自己是《消化饼干》的原始创造者。 McVitie's has launched a new campaign in India, "Shuru Kisne Kiya," highlighting its 186-year baking heritage and claiming its role as the original creator of Digestive biscuits. 这个运动以真实性和幽默来庆祝印度的传统, 强调麦维蒂的《文摘》在印度是为印度制作的。 The campaign celebrates Indian traditions with authenticity and humor, emphasizing that McVitie's Digestives are made in India for India. 它旨在激发关于文化遗产和真实性的对话,同时加强与消费者的情感联系。 It aims to spark conversations about cultural heritage and authenticity while strengthening emotional ties with consumers.