Macey和Nordstrom正在提升美容部门, 提供技术和医疗服务, 以对抗TikTok和亚马逊的竞争。 Macy’s and Nordstrom are upgrading beauty departments with tech and medical services to fight TikTok and Amazon competition.

Mecy 和 Nordstrom 等部门商店正在改造美容部门, 以对抗来自TikTok、亚马逊和特种零售商的竞争。 Department stores like Macy’s and Nordstrom are revamping their beauty departments to counter competition from TikTok, Amazon, and specialty retailers. 购物商越来越依赖社交媒体趋势和AI提供美容建议,从而减少了商店内部的影响。 Shoppers increasingly rely on social media trends and AI for beauty advice, reducing in-store influence. 作为回应,商店正在引进渗透技术,如VR气味体验、机器人眼睫延伸、皮肤分析工具以及包括肉毒杆菌在内的疗养服务。 In response, stores are introducing immersive tech like VR scent experiences, robot eyelash extensions, skin analysis tools, and medical spa services including Botox. 这些升级的目的是创造高端、经验性购物环境,促进参与和支出,特别是在节日期间。 These upgrades aim to create high-end, experiential shopping environments that boost engagement and spending, especially during the holiday season.