Pop Mart和Miniso等中国品牌在美国国内需求和贸易紧张疲软的情况下正在迅速扩张。 Chinese brands like Pop Mart and Miniso are rapidly expanding in the U.S. amid weak domestic demand and trade tensions.

2025年,中国消费品牌,如Pop Mart、Anta、Miniso、Urban Revivo等,在内需疲软和贸易紧张的情况下,正在加速向美国市场的扩张。 In 2025, Chinese consumer brands like Pop Mart, Anta, Miniso, and Urban Revivo are accelerating their expansion into the U.S. market amid weak domestic demand and trade tensions. 在较高的利润率和年轻、有成本意识的购物者的强劲需求推动下,这些公司正在包括纽约和比佛利山在内的主要城市开办商店,迷你索的北美地点达到421个,波普马特的北美收入增长超过1000 %。 Driven by higher profit margins and strong demand from younger, cost-conscious shoppers, these companies are opening stores in major cities, including New York and Beverly Hills, with Miniso reaching 421 North American locations and Pop Mart reporting over 1,000% revenue growth in North America. 尽管面临低品牌承认和关税等挑战,他们仍然通过溢价零售存在和赞助来建立信任,利用在中国竞争性市场中的成功来瞄准美国消费经济。 Despite challenges like low brand recognition and tariffs, they are building trust through premium retail presence and sponsorships, leveraging their success in China’s competitive market to target the U.S. consumer economy.