Meta试图驳回一起针对Facebook广告拍卖系统的40亿美元集体诉讼，理由是法律技术细节。 Meta seeks to dismiss a $4B class-action lawsuit over Facebook's ad auction system, citing legal technicalities.

Meta要求驳回集体诉讼, 指控Facebook广告商在2013至2017年间因拍卖系统有缺陷而多收40亿美元。 Meta is seeking to have a class-action lawsuit dismissed, alleging Facebook overcharged advertisers by about $4 billion from 2013 to 2017 due to a flawed ad auction system. 原告声称Facebook使用了“混合价格”系统, 而不是承诺的“第二价格”模式, 但Meta认为, The plaintiffs claim Facebook used a "blended price" system instead of a promised "second price" model, but Meta argues the complaint lacks contractual specifics needed to support a breach claim. 先前被驳回和重新立案的案件取决于法律技术性问题,包括诉讼时效。 The case, previously dismissed and refiled, hinges on legal technicalities, including the statute of limitations. 由Netflix、Disney等支持的计划驱动, 2025年美国广告支出预计达123亿美元, 上升13%。 Meanwhile, U.S. streaming ad spending is projected to hit $12.3 billion in 2025, up 13%, driven by ad-supported plans from Netflix, Disney, and others. 虽然广告商受益于有针对性的互动广告和较低的成本,但观众对重复性、质量低或时间差的广告感到沮丧,引起对长期用户保留的关切。 While advertisers benefit from targeted, interactive ads and lower costs, viewers face frustration from repetitive, low-quality, or poorly timed commercials, raising concerns about long-term subscriber retention.