Zara利用AI来加快以真实模型制作时尚照片的速度,
Zara uses AI to speed up fashion photo production with real models, keeping human creatives involved and paid.
Zara已开始使用AI制作以真实模型为特色的时尚图像,
Zara has started using AI to create fashion images featuring real models, enabling faster production of outfit variations without replacing human creatives.
这一举动是H&M和Zalando所看到的更广泛的行业转变的一部分,它利用AI编辑现有照片,加快营销工作流程。
The move, part of a broader industry shift seen at H&M and Zalando, uses AI to edit existing photos, speeding up marketing workflows.
Zara的母公司Inditex说,AI支持而不是取代人类团队,模型仍然像往常一样得到补偿。
Inditex, Zara’s parent company, says AI supports rather than replaces human teams, and models are still compensated as usual.
虽然技术提高了效率,但专家告诫说,技术可能会减少摄影师、模特和制作人员,特别是早期专业人员的机会。
While the technology boosts efficiency, experts caution it may reduce opportunities for photographers, models, and production staff, especially early-career professionals.
对就业的长期影响仍然不确定。
The long-term impact on jobs remains uncertain.