丹麦Tanduay朗姆酒通过与Bastard Spirits达成协议,针对北欧高级烈酒市场. Tanduay rum launched in Denmark via a deal with Bastard Spirits, targeting Nordic premium spirit markets.

由TT集团拥有的菲律宾朗姆酒品牌Tanduay在丹麦推出产品, Tanduay, a Philippine rum brand owned by the LT Group, has launched its products in Denmark through a distribution deal with Denmark’s Bastard Spirits, aiming to tap into the Nordic region’s growing demand for premium spirits. 该伙伴关系最初将侧重于特色零售商店、在线平台和酒吧,并计划扩大到免税商店和零售链。 The partnership will initially focus on specialty retail stores, online platforms, and bars, with plans to expand into duty-free shops and retail chains. Tanduay的10年期和防过量朗姆酒是关键产品,主要对象是主流消费者和爱好者。 Tanduay’s 10-Year-Old and Overproof rums are key offerings, targeting both mainstream consumers and enthusiasts. 尽管对质量的看法依然存在,但这一举动反映了亚洲精神在欧洲获得牵引的更广泛的趋势。 The move reflects broader trends of Asian spirits gaining traction in Europe, despite lingering perceptions of quality.