2025年SMARTIES X全球奖颁发给83个顶级营销活动,重点是人工智能,目标驱动的品牌和创造性影响. The 2025 SMARTIES X Global Awards honored 83 top marketing campaigns, spotlighting AI, purpose-driven branding, and creative impact.

营销与媒体联盟宣布了2025年SMARTIES X全球奖获奖者, 荣誉包括人工智能和目标驱动营销在内的七个类别的83个营销活动. The Marketing + Media Alliance has announced the 2025 SMARTIES X Global Award winners, honoring 83 marketing campaigns across seven categories including AI and purpose-driven marketing. 胜者由国际陪审团根据战略、创造力和现实世界的影响选定,获得31项金奖、29项银奖和23项铜奖,加上13项工业奖。 Winners were selected by an international jury based on strategy, creativity, and real-world impact, with 31 Gold, 29 Silver, and 23 Bronze awards, plus 13 Industry Awards. Pinterest被评为年度赋能科技公司，电通创意越南获得年度创意代理商奖。 Pinterest was named Enabling Technology Company of the Year, and Dentsu Creative Vietnam received Creative Agency of the Year. 奖项突出了行业趋势,如AI一体化、目的驱动的品牌和情感上有吸引力的营销。 The awards highlight industry trends like AI integration, purpose-driven branding, and emotionally engaging marketing. 获奖活动的特色在于与WARC合作开发的MMA商业影响指数. Winning campaigns are featured in the MMA Business Impact Index, developed with WARC. 作为一个拥有825多名会员的全球非营利组织, 通过研究和活动促进营销创新. The MMA, a global nonprofit with over 825 members, promotes marketing innovation through research and events.