Instagram现在将标签限制在每篇文章5个或Reel, 以减少垃圾邮件及提升内容质量。 Instagram now limits hashtags to five per post or Reel to reduce spam and boost content quality.

Instagram将标签限制为每篇文章5个或Reel, 以减少垃圾邮件和改善内容质量, Instagram is limiting hashtags to five per post or Reel to reduce spam and improve content quality, following a test period and aligning with broader platform trends. 通过Threads宣布的变化反映了平台的转变,优先考虑相关性而不是数量, 首席执行官Adam Mosseri表示, 由于人工智能驱动的算法, 标签不再增加覆盖范围. The change, announced via Threads, reflects the platform’s shift toward prioritizing relevance over quantity, as CEO Adam Mosseri stated hashtags no longer boost reach due to AI-driven algorithms. 鼓励用户使用特定的、与议题相关的标签, 而不是像#reels或#explore这样的通用标签, Users are encouraged to use specific, topic-relevant tags instead of generic ones like #reels or #explore, which may trigger spam flags. 更新适用于所有职位和Reels, 支持Meta在Threads上的战略, 其中只允许使用一个标签 。 The update applies across posts and Reels and supports Meta’s strategy seen on Threads, where only one tag is allowed. 虽然标签仍然有助于搜索和专题理解,但它们在发现中的作用已经减弱,强调内容质量和受众参与量大于数量。 While hashtags still aid searchability and topic understanding, their role in discovery has diminished, emphasizing content quality and audience engagement over volume.