用苹果来提升 App Store 广告, 开始于2026年, 并增加更多以隐私为主、 收费/ 价格/ 安装模式的定位 。
Apple to boost App Store ads starting 2026, adding more placements with privacy-focused, pay-per-tap or install models.
苹果公司正在扩大App Store的广告,从2026年开始,采用更频繁的广告安排,包括搜索结果和应用程序页面。
Apple is expanding advertising in the App Store, introducing more frequent ad placements starting in 2026, including in search results and app pages.
广告将使用带有深层链接的默认或定制产品页,自动突出应用软件,并将通过成本-成本-每套或成本-每套安装模式收费。
The ads will highlight apps automatically, using default or custom product pages with deep links, and will be charged via cost-per-tap or cost-per-install models.
这一转变标志着通过广告实现App Store货币化的重大举措,其目的是使收入除硬件和应用程序佣金之外实现多样化。
This shift marks a significant move toward monetizing the App Store through ads, aiming to diversify revenue beyond hardware and app commissions.
苹果公司强调用户隐私, 以确保广告不会依赖入侵跟踪。
While details on targeting and rollout timing remain limited, Apple emphasizes user privacy, ensuring ads won’t rely on invasive tracking.
这一变化体现了从数字生态系统中增加收入的更广泛战略。
The change reflects a broader strategy to grow income from its digital ecosystem.