Vermont夫妇将“Woodzie”改名为“Tree Sleeve”, 以避免在商标争议问题上进行代价高昂的法律斗争。 A Vermont couple rebrands "The Woodzie" to "Tree Sleeve" to avoid costly legal battle over trademark dispute.

Vermont夫妇在Koozie集团质疑其商标后, 将木制饮料袖子从“Woodzie”改名为“Tree Sleeve”, A Vermont couple rebranding their wooden drink sleeve from "The Woodzie" to "Tree Sleeve" after the Koozie Group challenged their trademark, citing potential consumer confusion. 虽然该产品自2015年以来一直出售,商标在2019年注册,但由于法律成本高昂,小企业选择遵守,尽管这些名称不同,而且“koozie”经常被通用使用。 Though the product has been sold since 2015 and the trademark registered in 2019, the small business chose to comply due to high legal costs, despite arguing the names are distinct and "koozie" is often used generically. 重新命名,包括网站和伙伴更新,将在年底前完成。 The rebranding, including website and partner updates, is set to complete by year’s end. 该案凸显了对商标欺凌的关切,因为金融差异迫使小企业,即使声称的混乱程度不高,也不得不让步。 The case highlights concerns over trademark bullying, where financial disparities force small businesses to yield even when claims of confusion are weak.