特纳一家在10至809公顷的土地上建立了再生牛肉企业,启动了直接消费者模式,并于2026年初扩展到珀斯。
The Turner family built a regenerative beef business from 10 to 809 hectares, launching a direct-to-consumer model and expanding to Perth by early 2026.
亚当和朱迪·特纳在不到十年的时间里 把他们的小型猎人谷地农场 发展成809公顷的再生牛肉生产活动 从10公顷的地产 向全场的板球生意过渡
Adam and Jody Turner grew their small Hunter Valley farm into an 809-hectare regenerative beef operation in under a decade, transitioning from a 10ha property to a full paddock-to-plate business.
它们于2019年推出了直接对消费者模式,出售不含激素和抗生素的草食牛肉,并通过获取土地和租赁更多的放牧区加以扩大。
They launched a direct-to-consumer model in 2019, selling hormone- and antibiotic-free grass-fed beef, and expanded by acquiring land and leasing additional grazing areas.
面对财政挑战,他们购买并翻新了斯利顿的一家屠宰场,创建了斯普林希尔屠宰场,以控制整个供应链。
Facing financial challenges, they bought and renovated a butcher shop in Singleton, creating Springhill Butchery to control the entire supply chain.
他们每周处理10头牛, 计划到2026年中增至15头。
Now operating a 24/7 online store serving eastern Australia, they process 10 cattle weekly, with plans to increase to 15 by mid-2026.
该企业培养了300名安格斯育种者,使用不同的草场轮作,以及来自当地再生农场的羊肉和猪肉来源,目的是在2026年初扩展到珀斯。
The business raises 300 Angus breeders, uses diverse pasture rotations, and sources lamb and pork from local regenerative farms, aiming to expand to Perth in early 2026.