中国品牌如Pop Mart和Miniso在2025年在美国扩张, 受中国需求放缓和利润增加的驱动。
Chinese brands like Pop Mart and Miniso expand in the U.S. in 2025, driven by slowing China demand and higher profits.
中国消费品牌,包括Pop Mart、Miniso、Anta、Urban Revivo等,尽管在中国国内需求放缓和利润潜力提高的驱动下,关税和贸易紧张,但2025年美国消费品牌(包括Pop Mart、Miniso、Anta、Urban Revivo)正在扩张。
Chinese consumer brands including Pop Mart, Miniso, Anta, and Urban Revivo are expanding in the U.S. in 2025 despite tariffs and trade tensions, driven by slowing domestic demand in China and higher profit potential.
Pop Mart报告北美的增长率超过1000%,而Miniso则进入整个区域的421家商店。
Pop Mart reported over 1,000% growth in North America, while Miniso reached 421 stores across the region.
城市复兴组织开设了纽约旗舰,Anta创办了比佛利山商店,目的是吸引更年轻、有成本意识的购物者。
Urban Revivo opened a New York flagship, and Anta launched a Beverly Hills store, aiming to attract younger, cost-conscious shoppers.
这些品牌在中国已经很成功,它们利用负担得起的价格和新鲜产品供货来竞争,尽管低品牌承认率仍然是一项挑战。
These brands, already successful in China, leverage affordability and fresh product offerings to compete, though low brand recognition remains a challenge.
随着中国企业在饱和的母国市场之外寻求增长,它们的推力反映了更广泛的转变。
Their push reflects a broader shift as Chinese firms seek growth beyond their saturated home market.