谷歌、微软和苹果是2025年世界500个最有收入的品牌名单的头号,其中美国品牌居全球领先地位。
Google, Microsoft, and Apple top the 2025 World's 500 Most Influential Brands list, with U.S. brands leading globally.
Google、微软和苹果公司在2025年世界500个最具影响力的品牌名单中排名第一、第二和第三,
Google, Microsoft, and Apple ranked first, second, and third on the 2025 World's 500 Most Influential Brands list, released December 17 by World Brand Lab.
美国领先的有184个品牌,其次是法国、中国、日本和联合王国,中国有50个条目。
The U.S. led with 184 brands, followed by France, China, Japan, and the UK, with China securing 50 entries.
值得注意的新增加内容包括高健康、ARM、Shopee、ADNOC和中国的CATL、中国统一公司和TONGING。
Notable new additions included Elevance Health, ARM, Shopee, ADNOC, and China’s CATL, China Unicom, and TONGDING.
排名使用市场份额、品牌忠诚度和全球领导力,并使用来自iTrust评级和超级金融ESG数据库的数据。
The ranking uses market share, brand loyalty, and global leadership, with data from iTrust Rating and SuperFinance’s ESG database.
技术和与AI相关的品牌增长,而食品和饮料、媒体和奢侈品部门由于消费支出疲软而下降。
Tech and AI-related brands grew, while food & beverage, media, and luxury sectors declined due to weak consumer spending.
欧洲品牌在全球挑战中表现出了抗御力,环境、社会和公司治理业绩仍然与品牌价值紧密相连。
European brands showed resilience amid global challenges, and ESG performance remains strongly linked to brand value.