墨菲(Murphy)的爱尔兰Stout销售额在扩大分销和强劲需求推动下,价值猛增666%。 Murphy’s Irish Stout sales surged 666% in value, driven by expanded distribution and strong demand.

墨菲的爱尔兰史都特(Murphy’s Irish Stout)在过去一年中销售价值增长了666%,销售量增长了607%,这得益于对爱尔兰口味需求的增长和扩大分销,包括在伦敦新推出的12个酒吧。 Murphy’s Irish Stout saw a 666% increase in sales value and 607% in volume over the past year, fueled by rising demand for Irish stout and expanded distribution, including a new London rollout with 12 pubs. Heineken United Kingdom 宣布2026年实行价格冻结, 以在成本压力下支持酒吧, Heineken UK announced a 2026 price freeze to support pubs amid cost pressures, citing strong consumer interest and a shift from Guinness. 品牌增长与成功的营销推力有关,包括提供免费桶的圣诞节运动,以及它对年轻饮酒者的吸引力。 The brand’s growth is linked to a successful marketing push, including a Christmas campaign delivering free kegs, and its appeal to younger drinkers.