巴基斯坦的Murree酿酒厂成立于1860年,在经历了几十年的国内限制之后,于2025年开始出口啤酒。
Pakistan’s Murree Brewery, founded in 1860, began exporting beer in 2025 after decades of domestic restrictions.
巴基斯坦最古老的酿酒厂Murree酿酒厂成立于1860年,数十年来首次获准出口啤酒,标志着巴基斯坦酒精政策发生重大变化。
Pakistan’s oldest brewery, Murree Brewery, founded in 1860, has secured approval to export beer for the first time in decades, marking a major shift in the country’s alcohol policy.
尽管巴基斯坦穆斯林占多数且长期禁止喝酒, 但酿酒厂在非穆斯林和外国人的特别许可下运作。
Despite Pakistan’s Muslim majority and long-standing bans on alcohol, the brewery has operated under special permits for non-Muslims and foreigners.
在Bhandara家族,包括首席执行官Isphanyar Bhandara等多年游说之后,2025年开始向英国、葡萄牙和日本出口,并计划扩大到美国和其他市场。
After years of lobbying by the Bhandara family, including CEO Isphanyar Bhandara, exports began in 2025 to the UK, Portugal, and Japan, with plans to expand to the U.S. and other markets.
这一举动虽然规模不大,但却是传统企业在严格国内限制下适应全球贸易的罕见例子。
The move, though modest in scale, represents a rare example of a traditional enterprise adapting to global trade under strict domestic constraints.