2026年,印度消费者在汽车、技术和住房支出的驱动下,对2026年的全球乐观情绪居于全球之首,在购物中大量使用人工智能。 Indian consumers lead global optimism for 2026, driven by spending on autos, tech, and housing, with high AI use in shopping.

印度消费者是2026年全球最乐观的消费者, 60%预期家庭支出会增加, Indian consumers are the most optimistic globally for 2026, with 60% expecting higher household spending, driven by autos, mobile devices, and housing, according to a BCG report. 62%的人在购物时使用基因化人工智能,而不是在工作上刺激对答案引擎优化内容的需求。 Sixty-two percent use generative AI for shopping—more than for work—fueling demand for answer engine-optimized content. 尽管通货膨胀,但只有17%的人相信全球冲突将损害印度的增长,而印度的增长是九个市场中第二低的。 Despite inflation, only 17% believe global conflicts will harm India’s growth, the second-lowest rate among nine markets. 80%的人考虑可持续性,只有9-15%的人为环保产品支付更多,84%的人坚持使用熟悉的品牌,尽管57%的人对尝试新品牌持开放态度。 While 80% consider sustainability, only 9–15% pay more for eco-friendly products, and 84% stick with familiar brands despite 57% openness to trying new ones.