目标是在1990年代重新启动纽约市概念商店的“Tar-zhay”口号, Target relaunches 1990s "Tar-zhay" slogan in NYC concept store to revive brand image amid sales slump.

Target正在纽约市以有限预览方式复兴其标志性的1990年代“Tar-zhay”口号，作为品牌重塑和重新连接顾客的更广泛努力的一部分。 Target is reviving its iconic 1990s "Tar-zhay" slogan with a limited preview in New York City, part of a broader effort to rebrand and reconnect with customers. 该公司在SoHo开设了一个概念商店,其特色是现代化的布局、设计师协作以及名人出名的产品方案。 The company has opened a concept store in SoHo featuring a modernized layout, designer collaborations, and a celebrity-curated product program. 该倡议由即将上任的CEO Michael Fiddelke牵头,目的是在持续的挑战,包括销售下降、竞争加剧以及过去关于多样性和包容性的争议面前,恢复目标公司以前对负担得起的、时髦购物的声誉。 This initiative, led by incoming CEO Michael Fiddelke, aims to restore Target’s former reputation for affordable, trendy shopping amid ongoing challenges including declining sales, increased competition, and past controversies over diversity and inclusion. SoHo商店是测试2 000多个地点潜在变化的试金石,尽管全国范围的推出仍然不确定。 The SoHo store serves as a test for potential changes across its 2,000+ locations, though a nationwide rollout remains uncertain.