Aldi嘲笑Lidl在Washage开业时使用“便宜”广告, 尽管当地没有商店。 Aldi mocked Lidl’s opening in Wantage with a "cheapest" ad, despite no local store.

2025年12月11日,在牛津郡万塔奇的Lidl大开幕式上,Aldi引起了人们的注意,一则动人的广告声称Aldi连续四年成为英国最便宜的超市. On December 11, 2025, Aldi drew attention at Lidl’s grand opening in Wantage, Oxfordshire, with a moving advertisement claiming Aldi was Britain’s cheapest supermarket for four years running. 卡车经过新开业的Lidl商店，店内排长队，供应美食样品和特别优惠，引发社交媒体反应，称此举“厚颜无耻”。虽然Aldi目前在Wantage没有门店，但它在Faringdon、Didcot和Abingdon附近运营，并曾考虑在那里扩展。 The lorry passed the newly opened Lidl store, which had long queues, food samples, and special deals, sparking social media reactions calling the stunt “cheeky.” Though Aldi has no current store in Wantage, it operates nearby in Faringdon, Didcot, and Abingdon and had previously considered expanding there. 利德的区域物业负责人Kate Bleloch对新地点表示热情,强调其面包店和园艺部分. Lidl’s regional property head, Kate Bleloch, expressed enthusiasm about the new location, highlighting its bakery and gardening sections. 11月30日结束的12周Kantar数据显示, Aldi占英国杂货市场的10.5%,而Lidl的占8.1%。 Kantar data from the 12 weeks ending November 30 shows Aldi holds 10.5% of the UK grocery market, compared to Lidl’s 8.1%.