由于强劲增长和长期的区域潜力,PZ Cussons公司扭转了非洲撤资计划。 PZ Cussons reverses African divestment plan due to strong growth and long-term regional potential.

PZ Cussons公司以该区域经济条件改善和两位数收入增长为由,扭转了出售其非洲业务的计划,包括在尼日利亚的业务。 PZ Cussons has reversed its plan to sell its African operations, including in Nigeria, citing improved economic conditions and double-digit revenue growth in the region. 总部设在联合王国的公司最初于2024年考虑因货币风险和损失而撤资,现在认为保留其非洲业务能创造更大的股东价值。 The UK-based company, which initially considered divestments in 2024 due to currency risks and losses, now believes retaining its African business creates greater shareholder value. 它将重点拓展男士美容和美妆领域，利用帝国皮革和维纳斯等强大品牌，同时以尼日利亚和肯尼亚为区域枢纽。 It will focus on expanding into men’s grooming and beauty, leveraging strong brands like Imperial Leather and Venus, while using Nigeria and Kenya as regional hubs. 尽管过去面临通货膨胀和货币贬值的挑战,但该公司强调非洲人口不断增长、城市化和中产阶级不断上升是关键的长期驱动力。 Despite past challenges from inflation and currency devaluation, the company highlighted Africa’s growing population, urbanization, and rising middle class as key long-term drivers. 它还确认不会出售其圣特洛佩斯品牌,并继续精简非核心资产。 It also confirmed it will not sell its St Tropez brand and continues to streamline non-core assets.