麦当劳审查特许权定价, 以便在成本和通胀上升的同时提高价值。
McDonald’s reviews franchise pricing to improve value amid rising costs and inflation.
麦当劳正在审查特许权定价做法,以便在通货膨胀的情况下提高价值一致性,提供顾问和工具以支持知情决策,同时允许当地价格灵活。
McDonald’s is reviewing franchisee pricing practices to improve value consistency amid inflation, providing consultants and tools to support informed decisions while allowing local price flexibility.
该公司拥有95%的美国店铺特许经营,因2014年以来平均菜单价格翻倍而增加,远远超过31%的整体通货膨胀,并推出了8美元的Big Mac餐和5美元的蛋糕.
The company, with 95% of U.S. locations franchised, is responding to a doubling of average menu prices since 2014—far exceeding 31% overall inflation—by launching $8 Big Mac meals and $5 Egg McMuffin deals.
目前的牛肉价格压力和预计的2026年通货膨胀被列为主要挑战。
Ongoing beef price pressures and expected 2026 inflation are cited as key challenges.