2025年,澳大利亚的特设监管者在5000起投诉中审查了230起广告,主要涉及内容问题,只有1起广告针对冒犯行为。 In 2025, Australia’s ad regulator reviewed 230 ads amid 5,000 complaints, mostly over content concerns, with only one ad pulled for offensive behavior.

2025年,澳大利亚广告监管者收到5 000起投诉,涉及230多家广告,其中性、暴力、健康风险和口味问题引发了反弹。 In 2025, Australia’s advertising regulator received 5,000 complaints about over 230 commercials, with sex, violence, health risks, and taste concerns leading the backlash. 最受批评的广告是Kia运动, 在僵尸肆虐的街区展示电动车辆, 引起86起关于儿童安全担忧的投诉, The most criticized ad was a Kia campaign showing electric vehicles in a zombie-infested neighborhood, sparking 86 complaints over child safety fears, though the panel found it not overly graphic—despite one version violating road safety rules. 一名男孩挖鼻子的Dettol广告为提倡不卫生行为吸引了第二高的投诉,但被认为符合规定。 A Dettol ad of a boy picking his nose drew second-highest complaints for promoting unhygienic behavior, but was deemed compliant. 其他最主要的投诉涉及一个红色的Rooster广告与偷鸡案,一个使用暗示图像的试点广告,以及一个带有非正式身体部分标签的Rexona广告。 Other top complaints involved a Red Rooster ad with a chicken theft, a Pilot ad using suggestive imagery, and a Rexona ad with informal body part labels. 在前10名中唯一一个违反标准的广告是 一个大W广告 显示一个女孩翻了摄像头 被拉下来了 The only ad in the top 10 to breach standards was a Big W commercial showing a girl flipping off the camera, which was pulled. 多数广告并未违反守则, 强化了负责任的、执行良好的广告效果。 A community panel of everyday Australians reviewed the ads, concluding most did not violate the code, reinforcing that responsible, well-executed advertising resonates best.