由于销售和反不佳,Activision停止了年度现代战争和黑色行动的发布,专注于创新和玩家参与. Activision halts annual Modern Warfare and Black Ops releases due to poor sales and feedback, focusing on innovation and player engagement.

动视结束了其每年连续发布《现代战争》和《黑色行动》系列游戏的活动，原因是玩家反馈、褒贬不一的评价以及《黑色行动7》销量不佳。 Activision has ended its annual back-to-back release of Modern Warfare and Black Ops games, citing player feedback, mixed reviews, and weak sales for Black Ops 7. 这一转变的目的是每年提供独特、创新的经验,而不是逐步更新。 The shift aims to deliver unique, innovative experiences each year instead of incremental updates. 为了促进参与,目前正在为多人僵尸提供免费审判和双倍XP周末。 To boost engagement, a free trial for multiplayer zombies and a Double XP weekend are being offered. 该公司强调长期支持和未来惊喜,以便在竞争日益激烈的情况下恢复信任并重建特许权的地位。 The company emphasized long-term support and future surprises to restore trust and reestablish the franchise’s standing amid growing competition.