Nielsen的观众数据现在增强了亚马逊广告的力量,提高了目标选择和业绩。 Nielsen’s audience data now powers Amazon ads, boosting targeting and ad performance.

Nielsen将其观众部分纳入了亚马逊的广告平台,包括亚马逊DSP和亚马逊营销云,使广告商能够利用Nielsen的详细消费数据 — — 覆盖人口统计、购物习惯和媒体使用 — — 在整个亚马逊生态系统开展有针对性的活动。 Nielsen has integrated its Audience Segments into Amazon’s advertising platforms, including Amazon DSP and Amazon Marketing Cloud, enabling advertisers to leverage Nielsen’s detailed consumer data—covering demographics, shopping habits, and media use—for targeted campaigns across Amazon’s ecosystem. 这些部分取自Nielsen的小组和第三方数据,通过Zeotap启动,用于亚马逊的广告技术,在亚马逊销售云的清洁室内环境进行安全分析。 The segments, derived from Nielsen’s panel and third-party data, are activated via Zeotap and used in Amazon’s ad tech, with secure analysis possible in the Amazon Marketing Cloud’s clean room environment. 该伙伴关系旨在通过将Nielsen的观众见解与亚马逊的广告基础设施相结合,改进广告针对性和营销ROI。 The partnership aims to improve ad targeting and marketing ROI by combining Nielsen’s audience insights with Amazon’s ad infrastructure.