麦当劳将更新全球特许经营规则(Jan. 1, 2026), McDonald’s to update global franchising rules Jan. 1, 2026, to boost value perception and consistency.

麦当劳正在从2026年1月1日起更新其全球特许经营标准, McDonald’s is updating its global franchising standards effective January 1, 2026, to strengthen its value proposition and ensure consistent customer experience. 这些变化于2025年12月8日宣布,通过更全面地评价定价决定,加强了问责制,尽管特许经营人保留了定价自主权。 The changes, announced December 8, 2025, enhance accountability by evaluating pricing decisions more holistically, though franchisees retain pricing autonomy. 这一行动是在价值观念下降的一段时期之后采取的,目的是在面临经济挑战时提高客户满意度。 The move follows a period of declining value perception and aims to improve customer satisfaction amid economic challenges. 国际倡议,如澳大利亚的固定价格菜单,已经显示出积极成果,麦当劳计划根据需要调整方案,以维持可负担性和竞争力。 International initiatives, like fixed-price menus in Australia, have already shown positive results, and McDonald’s plans to adapt programs as needed to maintain affordability and competitiveness.