Life360使用获得的技术添加了有针对性的广告,在不出售用户数据的情况下增加收入。 Life360 adds targeted ads using acquired tech, boosting revenue without selling user data.

生活360是一个家庭地点共享应用程序,每月有9 170万活跃用户使用,它正在通过购买1.2亿美元的Nativo增加有针对性的广告,目的是在不出售用户数据的情况下创造收入。 Life360, a family location-sharing app with 91.7 million monthly active users, is adding targeted advertising via its $120 million acquisition of Nativo, aiming to generate revenue without selling user data. 广告将针对广泛用户群体，如超市购物者或购车者，使用内部数据，将信息保留在其生态系统内以保护隐私。 Ads will target broad user segments like grocery shoppers or car buyers using internal data, keeping information within its ecosystem to protect privacy. 这项行动并未改变应用程序的核心功能或用户经验, 紧接着澳大利亚和新西兰年均增长28%, 现拥有320万用户。 The move, which hasn’t altered the app’s core features or user experience, follows a 28% year-on-year growth in Australia and New Zealand, where it now has 3.2 million users. 尽管由于投资者的怀疑态度,股份价格从48美元下降到36.35美元,但该公司维持这一战略,支持其作为具有多种收入来源的以家庭为重点的“超级应用程序”的任务。 Despite a share price drop from $48 to $36.35 due to investor skepticism, the company maintains the strategy supports its mission as a family-focused “super app” with multiple revenue streams.