Havas收购澳大利亚和新西兰的Kaimera公司, Havas acquires Australia and New Zealand’s Kaimera to boost its regional presence and AI-driven media strategy.

Havas已获得澳大利亚和新西兰独立媒体机构的Kaimera, 以扩大其在该地区的存在,推进其融合战略。 Havas has acquired Kaimera, an Australia and New Zealand-based independent media agency, to expand its presence in the region and advance its Converged.AI strategy. 这项协议立即生效,将Kaimera的50岁以上雇员纳入Havas媒体网络,称为“Kaimera,一个Havas公司”,创始人Nick Behr和Trent McMillan保留了领导权。 The deal, effective immediately, integrates Kaimera’s 50+ employees into Havas Media Network as “Kaimera, a Havas Company,” with founders Nick Behr and Trent McMillan retaining leadership. 收购使哈瓦斯ANZ团队的员工人数增加到450多人,并将Kaimera的数据驱动媒体专业知识与哈瓦斯的全球规模,技术和人工智能工具结合起来,支持哈瓦斯"故意不同的"方法. The acquisition strengthens Havas ANZ’s team to over 450 employees and combines Kaimera’s data-driven media expertise with Havas’ global scale, technology, and AI tools, supporting Havas’ “deliberately different” approach.