2025年,在AI和稳定经济学的推动下,全球广告收入在2025年达到1.14美元,以数字为主导,新兴市场带动增长。 Global ad revenue hit $1.14T in 2025, boosted by AI and stable economics, with digital dominating and emerging markets leading growth.

2025年,全球广告收入达到1.14万亿美元,超过了预测,其驱动力是超过预期的AI投资,以及减少关税影响,据WPP称。 Global advertising revenue reached $1.14 trillion in 2025, surpassing forecasts, driven by stronger-than-expected AI investment and reduced tariff impacts, according to WPP. 美国的广告支出增长7.4%,不包括政治广告,北美增长12.3%,全球市场份额维持39.8%。 The U.S. saw a 7.4% ad spend increase excluding political ads, with North America growing 12.3% and maintaining a 39.8% global market share. WPP更新了其2025年和2026年的预测,引述了稳定的宏观经济条件和强有力的大赦国际的采纳。 WPP upgraded its 2025 and 2026 forecasts, citing stable macroeconomic conditions and strong AI adoption. 预计到2026年,数字广告将占支出的83.7%,由Google、Meta、Amazon和Microsoft牵头。 Digital advertising is projected to make up 83.7% of spending by 2026, led by Google, Meta, Amazon, and Microsoft. 巴西和印度等新兴市场的增长幅度最高。 Emerging markets like Brazil and India showed the highest growth. WPP还引入了新的AI准备就绪框架,以评估媒体伙伴,字母排名最高。 WPP also introduced a new AI readiness framework to assess media partners, with Alphabet ranking highest.