旅行者越来越多地选择亚洲二级城市进行可负担性、文化和户外活动,从而在2025年初加快了15%的搜索增长。 Travelers are increasingly choosing secondary Asian cities for affordability, culture, and outdoor activities, driving a 15% faster search growth in early 2025.

阿戈达(Agoda)的2026年《旅行展望报告》显示,亚洲二级城市寻找住房的速度比传统枢纽增长15%,占阿戈达2025年初搜索人数的34%。 Agoda’s 2026 Travel Outlook Report reveals that searches for accommodations in secondary Asian cities grew 15% faster than in traditional hubs, making up 34% of Agoda’s searches in early 2025. 旅行者选择这些目的地以支付得起、独特的文化、户外活动和促销。 Travelers are choosing these destinations for affordability, unique cultures, outdoor activities, and promotions. 在印度、菲律宾、印度尼西亚、泰国、马来西亚和日本改善基础设施、简化签证和扩大航班,正在促进准入。 Improved infrastructure, streamlined visas, and expanded flights in India, the Philippines, Indonesia, Thailand, Malaysia, and Japan are boosting access. 对非旅馆需求像别墅和宾馆一样继续上升,支持当地经济。 Demand for non-hotel stays like villas and guesthouses continues to rise, supporting local economies. Agoda敦促产业伙伴提高数字能见度,利用数据进行有针对性的营销,并扩大文化、烹饪和户外经验方面的服务,以满足旅行者不断变化的期望。 Agoda urges industry partners to enhance digital visibility, use data for targeted marketing, and expand offerings in culture, cuisine, and outdoor experiences to meet evolving traveler expectations.