ICC为印度2026 T20世界杯寻找新的广播公司, The ICC seeks new broadcasters for India’s 2026 T20 World Cup after JioStar can’t fulfill its rights deal due to financial losses.

ICC正急于为印度2026年T20世界杯争取新的媒体转播权，此前转播权持有者JioStar通知该机构，由于巨额财务亏损，无法履行剩余两年的四年合约。 The ICC is scrambling to secure new media rights for India’s 2026 T20 World Cup after JioStar, the current rights holder, notified the body it cannot fulfill its remaining two years of a four-year deal due to massive financial losses. JioStar指出,关于体育内容损失、印度禁止实际金钱赌博后广告收入下降以及运营成本高昂的规定在不断增加。 JioStar cited rising provisions for sports content losses, a drop in ad revenue after India’s real-money gaming ban, and high operating costs. 国际商会重新启动了价值24亿美元的权利招标,但索尼、Netflix和亚马逊总理等主要平台没有表现出多大兴趣,原因是成本高昂,货币化疲软。 The ICC has restarted bidding for rights valued at $2.4 billion, but major platforms like Sony, Netflix, and Amazon Prime have shown little interest, citing high costs and weak monetization. 尽管国际商会在2024年盈余4.74亿美元,但广播业者在线性电视收入下降和不断亏损的情况下仍然谨慎行事。 Despite the ICC’s $474 million surplus in 2024, broadcasters remain cautious amid declining linear TV revenue and streaming losses. 如果找不到新伙伴, JioStar 必须在2027年完成合同, 冒着世界杯的知名度和商业价值的风险。 If no new partner is found, JioStar must still fulfill the contract through 2027, risking the World Cup’s visibility and commercial value.