新西兰更新卫生广告规则,以保护弱势受众,并澄清内容标准,于2026年生效。 New Zealand updates health ad rules to protect vulnerable audiences and clarify content standards, effective 2026.

新西兰广告标准管理局推出了经更新的《治疗和保健广告法》,自2026年4月1日起生效,用于新广告,2026年7月1日生效,用于所有广告。 New Zealand’s Advertising Standards Authority has introduced an updated Therapeutic and Health Advertising Code, effective April 1, 2026, for new ads and July 1, 2026, for all ads. 该守则加强了对弱势受众的保护,澄清了关于证词和用户生成内容的规则,并适用于药品、补充品和提出治疗要求的保健服务广告。 The code strengthens protections for vulnerable audiences, clarifies rules on testimonials and user-generated content, and applies to ads for medicines, supplements, and health services making therapeutic claims. 它与现行法律相一致,旨在适应新媒体。 It aligns with existing laws and is designed to adapt to new media. 协会将从2025年12月起提供网络研讨会和指导,以帮助广告商遵守规定。 The ASA will offer webinars and guidance starting December 2025 to help advertisers comply.