澳大利亚小企业越来越乐观,尽管利率稳定,却投资于技术和数字扩张。 Australian small businesses are growing more optimistic, investing in tech and digital expansion despite stable rates.

澳大利亚小企业表现出越来越乐观的乐观情绪,在2025年11月之前的三个月里,澳大利亚家庭福利、环境和发展署的小企业脉冲上升了0.8%,这是第三个连续季度增长,比一年前高出0.5%。 Australian small businesses show rising optimism, with the ASBFEO Small Business Pulse up 0.8% in the three months to November 2025—the third straight quarterly increase—and 0.5% higher than a year ago. 尽管经济条件稳定,利率削减有限,但所有者正在从生存转向增长,投资于技术、大赦国际、电子商务和数字营销,以提高效率和扩大市场。 Despite stable economic conditions and limited interest rate cuts, owners are shifting from survival to growth, investing in technology, AI, e-commerce, and digital marketing to boost efficiency and expand markets. 重点领域包括通过个性化、继任规划和网络安全等办法留住客户。 Focus areas include customer retention through personalization, succession planning, and cybersecurity. 对创办新企业的兴趣仍然很大,男女平分。 Interest in starting new businesses remains strong and evenly split between men and women. 虽然数字平台驱动增长,但建议企业使网上存在多样化,以减少账户违约等风险。 While digital platforms drive growth, businesses are advised to diversify online presence to reduce risks like account breaches. 这种趋势反映了注重创新和可持续性的前瞻性长期展望。 The trend reflects a proactive, long-term outlook focused on innovation and sustainability.