2019年发起的“从布什买东西”运动,通过将城市消费者与农村生产者联系起来,为澳大利亚农村妇女领导的企业创造了900万美元的收入。
The Buy From the Bush movement, launched in 2019, has driven $9 million in revenue for rural Australian women-led businesses by connecting urban consumers with rural producers.
格蕾丝·布伦南于2019年创立的布什(BBTB)购买运动在启动六年后继续支持澳大利亚农村企业,为妇女领导的企业创造了大约900万美元的收入。
The Buy From the Bush (BFTB) movement, founded in 2019 by Grace Brennan, continues supporting rural Australian businesses six years after its launch, having driven an estimated $9 million in revenue for women-led enterprises.
这场运动最初是为了消除与干旱有关的误解而创立的,现已从应对危机发展到促进城市消费者与农村生产者之间的长期联系。
Originally created to counter drought-related misperceptions, the campaign has evolved from crisis response to fostering long-term connections between urban consumers and rural producers.
尽管全球电子商务和不断变化的社交媒体算法带来越来越多的挑战,但BFTB通过电子邮件营销和与大公司的伙伴关系进行了调整,帮助像Greenwood Designs和Wobbleeeware这样的小企业在国内和国际上扩展。
Despite growing challenges from global e-commerce and shifting social media algorithms, BFTB has adapted through email marketing and partnerships with larger companies, helping small businesses like Greenwood Designs and Wobbleeware expand nationally and internationally.
该运动强调可持续、有意义的支持而不是慈善,赞扬农村的创造力和质量。
The movement emphasizes sustainable, meaningful support over charity, celebrating rural creativity and quality.