在Ikea的奥克兰首演前, Taup(新西兰)将自己标为“瑞典最偏僻的城镇 ” ( Most Swedish town), 以刺激旅游业。 Taupō, New Zealand, brands itself “most Swedish town” to boost tourism before Ikea’s Auckland debut.

新西兰陶波市推出了一场轻松的营销活动，自称为“全国最具瑞典特色的城市”，以促进宜家奥克兰开业前的旅游业。 Taupō, New Zealand, is launching a lighthearted marketing campaign calling itself the country’s “most Swedish town” to promote tourism ahead of Ikea’s Auckland opening. 利用Sylvia Park附近的由Ikea启发的广告牌, 运动强调Taups自然美和户外活动, 借鉴自然、可持续性和功能设计的共同价值观。 Using Ikea-inspired billboards near Sylvia Park, the campaign highlights Taupō’s natural beauty and outdoor activities, drawing on shared values of nature, sustainability, and functional design. 该倡议旨在吸引度假旅行者在繁忙的季节寻求一种新鲜、活跃的出走机会。 The initiative aims to attract holiday travelers seeking a refreshing, active getaway during the busy season.