Myntra的美貌部分在ZGen Z需求和品牌扩张的驱动下猛增,在25财政年度提高了销售额和利润。 Myntra's beauty segment surged, driven by Gen Z demand and brand expansion, boosting sales and profits in FY25.

Myntra的美容部分现在占售出的单位的20%左右,是增长的主要驱动力,增长的动力来自Gen Z不断增长的需求和4000个品牌的扩大供货。 Myntra's beauty segment now accounts for about 20% of units sold and is a major driver of growth, fueled by rising Gen Z demand and expanded offerings from 4,000 brands. K-Beauty平台的年同比销售增长超过100%,60%的美容客户是Gen Z。 明特拉快速商务服务M-Now的M-Now贡献了10%的销售量,而通过Glamsl流和创作者主导的举措进行的内容商务则推动了参与和收入。 The platform saw over 100% year-on-year K-beauty sales growth, with 60% of beauty customers being Gen Z. Myntra’s rapid commerce service M-Now contributes 10% of sales, while content commerce via Glamstream and creator-led initiatives drive engagement and revenue. 该公司报告说,第25财政年度的净利润比第25财政年度高近18倍,并扩大到非地表地区,新客户占70%以上。 The company reported nearly 18 times higher net profit in FY25 and expanded into non-metro areas, capturing over 70% of new customers.