在新西兰和澳大利亚,Spotify Wrapped 2025的流量和可见性大幅下降,国际音乐主导.
Local music in NZ and Australia saw sharp declines in streams and visibility on Spotify Wrapped 2025, with international acts dominating.
Spotify Wrapped 2025 凸显了新西兰和澳大利亚本地音乐能见度持续下滑,国际艺人主导流媒体排行榜,而新晋地区艺人却很少出现。
Spotify Wrapped 2025 highlights a continued decline in local music visibility across New Zealand and Australia, with international acts dominating streaming charts and few new regional artists featured.
在新西兰,当地歌曲在2025年仅占流量的3.8%,自2021年以来大幅下降,而在澳大利亚,从1980年代到2010年代的经典热门歌曲排在最流行的榜单上,只有ROSÉ出现在最多被发现的前10名艺术家中.
In New Zealand, local tracks made up just 3.8% of streams in 2025, down sharply since 2021, while in Australia, classic hits from the 1980s to 2010s led the most-streamed lists, and only ROSÉ appeared in the top 10 most-discovered artists.
尽管国内有很强的才华, 澳大利亚新艺术家在全球竞争和对传统音乐的算法偏好中, 仍努力获得牵引力。
Despite strong domestic talent, new Australian artists struggle to gain traction amid global competition and algorithmic favoritism toward legacy music.
倡导者列举了系统性问题,包括支持模式不足和当地创作者收入份额低的问题,呼吁进行与法国、加拿大和澳大利亚相似的政策改革。
Advocates cite systemic issues, including inadequate support models and low revenue share for local creators, calling for policy reforms similar to those in France, Canada, and Australia.