英国禁止Nike、Superdry和Lacoste广告的虚假绿色主张。 UK bans Nike, Superdry, and Lacoste ads for false green claims.

Nike、Superdry和Lacoste的Ads在英国被禁止, Ads for Nike, Superdry, and Lacoste were banned in the UK for making misleading sustainability claims, the Advertising Standards Authority (ASA) ruled. 监管者发现,品牌使用的术语如 " 可持续 " 和 " 生态友好 " 等没有足够证据,特别是未能证明产品在其整个生命周期内对环境没有影响。 The regulator found the brands used terms like “sustainable” and “eco-friendly” without sufficient evidence, particularly failing to prove products had no environmental impact across their entire life cycle. Nike的 " 可持续材料 " 索赔、Superdry的 " 可持续风格 " 和Lacoste的 " 造福儿童 " 广告被认为没有事实根据,尽管作出了部分可持续性努力。 Nike’s “Sustainable Materials” claim, Superdry’s “Sustainable Style,” and Lacoste’s “For the Kids” ad were deemed unsubstantiated despite partial sustainability efforts. ASA强调,环境索赔必须明确、准确,并有可核查的数据作为佐证,特别是在消费者寻求更绿色的选择时。 The ASA emphasized that environmental claims must be clear, accurate, and backed by verifiable data, especially as consumers seek greener options. 所有三家公司都删除了广告,并承诺今后发出更负责的信息。 All three companies removed the ads and committed to more responsible future messaging.