全球智能手机在2025年增长1.5 % , 由苹果公司强劲的销售和中国的反弹带动。
Global smartphone shipments to grow 1.5% in 2025, led by Apple’s strong sales and China’s rebound.
全球智能手机货运预计将在苹果公司强大的iPhone 17系列销售和中国反弹(苹果公司在中国的市场份额超过20%)的驱动下,在2025年增长1.5%,达到12.5亿单位。
Global smartphone shipments are forecast to grow 1.5% in 2025 to 1.25 billion units, driven by Apple’s strong iPhone 17 series sales and a rebound in China, where Apple gained over 20% market share.
苹果的货运量预计将达到2.47亿单位,使收入超过2610亿美元。
Apple’s shipments are expected to reach 247 million units, boosting revenue past $261 billion.
然而,由于内存芯片短缺、部件成本上升和苹果公司将下一个基号iPhone延迟至2027年初,预计2026年的货运量将下降0.9%,使iOS的货运量减少4.2%。
However, 2026 shipments are projected to decline 0.9% due to memory chip shortages, rising component costs, and Apple delaying its next base iPhone to early 2027, reducing iOS shipments by 4.2%.
预计平均销售价格将上升至465美元,尽管单位销售额减少,但市场价值将达到创纪录的5789亿美元。
Average selling prices are expected to rise to $465, pushing market value to a record $578.9 billion despite lower unit sales.