澳大利亚和新西兰零售商利用科技、AI和网络安全来推动节日准备, Australian and New Zealand retailers boost holiday prep with tech, AI, and cybersecurity amid rising fraud and privacy concerns.

澳大利亚和新西兰零售商正在提高信心,准备迎接节日季节,但成功现在取决于将零售业视为技术驱动型企业。 Australian and New Zealand retailers are gearing up for the holiday season with rising confidence, but success now depends on treating retail as a tech-driven business. 随着消费者支出受到压力,公司必须利用实时数据、AI和强大的网络安全来管理交通激增、预防欺诈和确保无缝购物经验。 With consumer spending under pressure, companies must leverage real-time data, AI, and strong cybersecurity to manage surges in traffic, prevent fraud, and ensure seamless shopping experiences. 网络攻击正在增加,有25%的澳大利亚零售商报告欺诈损失超过130万澳元,消费者隐私关切也很高。 Cyberattacks are rising, with 25% of Australian retailers reporting fraud losses exceeding AU$1.3 million, and consumer privacy concerns are high. 为了保护信任和业务,零售商正在采用零信托安全、按设计建立的安全系统以及跨越混合和多层环境的统一数据治理。 To protect trust and operations, retailers are adopting zero-trust security, secure-by-design systems, and unified data governance across hybrid and multi-cloud environments.