North聘请Emotive进行品牌重塑，专注于退休规划中的同理心和人际联系。 North hires Emotive to rebrand, focusing on empathy and human connection in retirement planning.

澳大利亚退休金平台North雇用创意机构Emotionive来领导其品牌转型和市场重新启动, 重点是同情心、人际联系以及退休规划中的情感价值。 Australian superannuation platform North has hired creative agency Emotive to lead its brand transformation and market relaunch, focusing on empathy, human connection, and emotional value in retirement planning. Emotive将开发新的品牌平台、市场推广策略，并利用行为科学与理财顾问互动，转变为强调重要人生瞬间的故事讲述。 Emotive will develop a new brand platform, go-to-market strategy, and campaign using behavioural science to engage financial advisers, shifting from traditional product-centric messaging to storytelling that highlights meaningful life moments. 此举旨在将一个典型的不育产业人性化,加强信任,并将北方定位为人民第一的品牌。 The move aims to humanize a typically sterile industry, strengthen trust, and position North as a people-first brand. 北方的市场营销负责人赞扬该机构澄清了平台的目的,而Epative的胜利增加了包括Google和Revlon在内的不断增长的客户名册。 North’s head of marketing praised the agency for clarifying the platform’s purpose, while Emotive’s win adds to its growing client roster including Google and Revlon.