Tapestry Inc. 将在三年内在中国开办60+家商店,对象是下层城市的年轻妇女,需要和政府给予大力支持。 Tapestry Inc. to open 60+ stores in China within three years, targeting young women in lower-tier cities amid strong demand and government support.

Tapestry Inc计划在三年之内在中国开设60多家新商店,扩展到100多个城市,包括下层市场,其驱动力是强劲的消费者需求以及政府支持的“中国购物”运动和海南扩大的免税政策等举措。 Tapestry Inc plans to open over 60 new stores in China within three years, expanding to more than 100 cities, including lower-tier markets, driven by strong consumer demand and government-backed initiatives like the “Shopping in China” campaign and Hainan’s expanded duty-free policy. 公司在中国的市场营销投资增长了四倍以上，目标是每年约500万年满18岁的年轻中国女性，采用逐城策略，而Coach目前在该群体的市场渗透率仍低至0.2%。 The company is increasing marketing investment in China by over fourfold, targeting young Chinese women—around 5 million turning 18 annually—with a city-by-city strategy, as Coach’s current market penetration in this group remains low at 0.2%. 通过人工智能技术,实现营销和供应链效率,中国零售销售额在2025年10月以同比增长4.3%,支持Tapestry在美国以外最大市场的长期增长目标. AI-powered tools are being used for marketing and supply chain efficiency, and retail sales in China rose 4.3% year-on-year through October 2025, supporting Tapestry’s long-term growth ambitions in its largest market outside the U.S.