Samsung领导全球电视市场,在2025年Q3中的份额占29%,而OLED的主导地位转向LG;总货运量下降到5 000万以下。 Samsung leads global TV market with 29% share in Q3 2025, while OLED dominance shifts to LG; overall shipments drop below 50 million.

Samsung在2025年的Q3中居全球电视市场领先地位,占29%,连续第20年居首位,而LG在OLED电视中占据支配地位,收入占45.4%。 Samsung leads the global TV market with a 29% share in Q3 2025, maintaining its 20th consecutive year at the top, while LG holds a dominant position in OLED TVs with 45.4% revenue share. Samsung加强了其溢价部分的领先地位,获得电视销售额的53.1%,超过2 500美元,占75英寸大市场的29.1%。 Samsung strengthened its premium segment lead, capturing 53.1% of sales for TVs over $2,500 and 29.1% of the 75-inch and larger market. 中国品牌TCL和Hisense在总货运中占据了优势,在竞争性定价和内部操作系统的驱动下,总货运量超过了韩国的份额。 Chinese brands TCL and Hisense gained ground in overall shipments, collectively surpassing South Korea’s share, driven by competitive pricing and in-house operating systems. 尽管三星公司增加了OLED投资,但全球电视运输量同比下降了4.9%,降至4 975万台,首次低于5 000万台,反映了工业持续下滑。 Despite rising OLED investments by Samsung, global TV shipments fell 4.9% year-on-year to 49.75 million units, the first time below 50 million, reflecting a sustained industry decline.