尽管消费者认为网站至关重要, 但近一半的新西兰小企业缺乏网站。 Nearly half of New Zealand’s small businesses lack websites, despite consumers seeing them as essential.

新西兰近一半的小企业没有网站, 尽管根据互联网NZ调查, 消费者认为网站对于参与至关重要。 Nearly half of New Zealand’s small businesses lack a website, despite consumers viewing them as essential for engagement, according to an InternetNZ survey. 只有25%的独资贸易商有网站,74%的消费者认为网站至关重要,只有三分之一的企业认为网站对销售很有价值。 Only 25% of sole traders have websites, and while 74% of consumers consider websites vital, just one-third of businesses see them as valuable for sales. 许多公司依赖社交媒体,但消费者使用率的下降降低了有效性。 Many firms rely on social media, but declining consumer use reduces effectiveness. 人工智能在企业的认知中存在着越来越大的差距,企业将其广泛采用,尽管它在客户互动中的作用仍然不清楚. A growing gap exists in perceptions of AI, with businesses adopting it more broadly, though its role in customer interaction remains unclear. 企业74%对.nz域名的信任度很高,62%的消费者认为它更值得信任,这可能是由于强有力的治理和对人工智能驱动的错误信息的担忧日益增加. Trust in the .nz domain is high—74% of businesses and 62% of consumers find it more trustworthy, likely due to strong governance and rising concerns about AI-driven misinformation. 调查包括750个企业和500名消费者,误差幅度分别为3.6%和4.4%。 The survey included 750 businesses and 500 consumers, with a margin of error of 3.6% and 4.4% respectively.